Content

Nowadays it is almost a cliché to say that content is king. Content seems to have become a ubiquitous catchall term for anything and everything that populates internet web pages. But does the modern usage of content devalue creativity or does it simply draw attention to the vast amount of information stored on the internet? In this week’s episode, we discuss content. We unpack the Web 2.0 movement, legacy vs new media, genetics and large language models. Finally, we share our favourite content containers and pieces of content. A few things we mentioned in this podcast: - “Content is King” — Essay by Bill Gates 1996 https://medium.com/@HeathEvans/content-is-king-essay-by-bill-gates-1996-df74552f80d9 - Understanding the Cost of Packaging https://packmojo.com/blog/understanding-packaging-pricing-economies-of-scale/ - The Drum: 'Content' is a terrible term. Please stop using it. https://www.thedrum.com/opinion/2018/05/08/content-terrible-term-please-stop-using-it - Web 2.0 https://en.wikipedia.org/wiki/Web_2.0 For more information on Aleph Insights visit our website https://alephinsights.com or to get in touch about our podcast email podcast@alephinsights.com Image: Niall Kennedy via Flicker